Holy Cross Alumna Leads NBA Worldwide Marketing Strategy

kate jhaveri

When the National Basketball Association was considering candidates for the position of chief marketing officer, it’s hard to imagine a better resume than that of Kate (Taneyhill) Jhaveri ’95.

Since leaving Mount St. James, Jhaveri has developed corporate and marketing strategy for some of the most ubiquitous global brands: from Dell and Microsoft to Facebook, Twitter and Twitch. The English and Spanish major is now a year into her CMO role with the NBA, leading marketing for the league and its galaxy of stars.

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