The May issue of Connections, an online publication of the Association of Jesuit Colleges and Universities (AJCU), featured the 31st annual Ram-Crusader Cup. The article focuses on how the Holy Cross versus Fordham football match up at Yankee Stadium this past November was much more than a game — it was an opportunity to market the college to a new audience and cross-collaborate between marketing and communications, athletics and advancement and alumni relations.
Read the entire article on the AJCU website.