Girl making a heart-hand symbol for her favorite band. Photo credit: astrosystem
No one can question singer-songwriter Taylor Swift’s business acumen; however, the reported Midas Touch effect that her 2023 Eras stadium tour has had on local economies is questionable and deserves greater analysis, according to one expert.
“She is a remarkably good business person. Re-releasing select albums is absolutely genius and how she structured her Eras Tour is brilliant,” said Victor Matheson, professor of economics. “However, the data on the economic impact for local communities is not clear and is more perception than reality.”